I created campaigns and collateral for both college career fairs and the NYC Uncubed recruiting event.
The college career fair campaign centered around the idea of 'making.' We wanted to recruit interns that had a passion for making and convey the idea that our interns (and employees) have autonomy in what they make.
Our signage was interactive—we asked students to tell us what they are passionate about making. And our employees wore shirts that said "Make something you love."
We served margaritas at our Uncubed recruiting event, so swag followed suit. I created drink recipe cards, coasters, and bottle openers.
Pieces shown include:
postcards, event signage, t-shirt, stickers, play-doh, recipe card, coasters, bottle opener.